Bodog the Strongest Brand in Online Gambling?

08/01/2010 15:01
Type Online Report
Theme sportsbook

A report published on January 5, 2010 by independent gaming consultant Josh Apiafi using Google to test the brand strength of the top 10 online gambling sites showed Bodog to be the strongest.

The survey was done by looking at the number of Google Alerts generated daily, during December, by documents published on the web that contained a mention of each of the brands listed and was carried out by Josh Apaifi of Apiafi Associates. Google Alerts are a service offered by Google which notifies its users by email, or as a feed, about pages published on the web that contain words you are tracking and is a global search.

Google Alerts Total:

1. Bodog - 510
2. PokerStars - 493
3. Betfair - 467
4. Paddy Power - 437
5. Ladbrokes - 421
6. Bet365 - 414
7. William Hill - 395
8. BWin - 178
9. Party Poker - 175
10. 888* - 99

*mentions of telephone numbers containing '888' were discounted

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