Slots.com Domain Purchased By Bodog For Over $5.5 Million

01/06/2010 23:06
Type Online Report
Theme casino

Slots.com, the second most powerful generic gaming domain, was bought at a Snapnames online auction by Bodog for more than $5.5 Million. The largest sum of money paid for a domain in 2010 and one of the top 10 ever.

Calvin Ayre, founder of the Bodog brand stated: “The internet really has changed how we do business - I sat on a bar stool in London’s L’Atelier restaurant bidding millions for one of the biggest gaming domains in the world!”

He added: “After Casino.com, we feel that Slots.com is the best gaming domain in the world. Bigger even than Poker.com because there are no strong brands in this space and slots are far more universal than poker, just look at the amount of space a casino devotes to slots over poker, added to which its simple to spell and easy to remember. Slots.com will work for us on a number of levels, not least, in generating global traffic to our Bodog branded properties but also to form a number of other targeted websites including one that will be created by and for the female gambler.”

"Bodog" is among the biggest online entertainment and gambling brands in the world. Bodog plans to license Slots.com to selected online gaming operators in a fashion similar to the way the Bodog brand itself is currently licensed to gaming operators worldwide. In the interim period all Bodog branded properties will use it to drive traffic to their casinos and poker offerings.

Facts & Figures:

* Slots earn Worldwide more net win and gross revenue than any other casino game in the world

* 35,100,000 search results in Google for Keyword: "Slots" (Source: Google.com Search)

* 6,120,000 Google Global Monthly Searches for Keyword: "Slots" (Source: Google Adwords)

* Ripe for SEO efforts. With Current Page Rank of 3 new owner has room to drastically optimize SEO for gain in search traffic

* The largest sum of money paid for a domain in 2010 and one of the top 10 ever

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